When we began working with Ricky’s NYC, a New York beauty retailer, in August they had 3,200 Instagram followers (@Rickys_NYC). In less than 90 days we’ve successfully and organically grown their followers to more than 8,800 followers. Here’s how we did it:
- Frequency: Rather than posting just a few times a week, we began posting daily. Previously, no photos were being posted over the weekend. We’ve since discovered this is when they receive the most engagement. In addition to daily posts, we’ve also increased the frequency to include multiple posts a day though we’re careful to space them throughout the day.